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Product information management

Streamline e-commerce with PIM software.

PIM capabilities are coming to the Widen Collective®.

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What is product information management?

2020年欧洲杯预测Businesses are faced with the opportunity and challenge of finding new ways to reach and sell to customers. Each additional marketplace or e-retail site means another place you need to send your latest product information and assets. Manual processes that were once manageable with just spreadsheets and email begin to take a toll on teams as they try to maintain accuracy across multiple internal and external platforms.

Without complete, accurate, and compelling product content, it’s hard for customers to find, understand, and purchase your products. And the longer it takes to deliver that information, the less time your products are available to be purchased.

2020年欧洲杯预测The businesses that organize and connect their product data efficiently not only position themselves to win customers today, but also to adapt to the digital marketplaces of the future. That’s why product information management systems are so important for today’s marketing and product teams.

Product information management (PIM) entails controlling all the descriptions, specifications, and digital assets that are needed to promote and sell products. A PIM system ingests data from upstream tools like product lifecycle management (PLM), enterprise resource planning (ERP), or master data management (MDM) systems. It then allows marketers to enrich that data and optimize it for various distribution channels.

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Who needs PIM?

There are a range of roles that use and benefit from PIM. Here are a few key PIM users:

Product marketers are responsible for ensuring that the market can access and purchase the products. They use PIM tools to help coordinate product launches to multiple regions across sales channels.

Product managers guide the product from initial concepting through its end of life. They use PIM systems to ensure other departments receive accurate product updates to support their distribution and sales efforts.

Copywriters2020年欧洲杯预测 use existing product information to write compelling descriptions and other content. PIM systems bring visibility to the latest product copy, which helps prevent requests for the latest version and duplication of writing efforts.

E-commerce managers2020年欧洲杯预测 use PIM systems to deliver the right products with the right information to their e-commerce web platforms. They also use it to notify those channels of product updates.


Benefits of product information management

2020年欧洲杯预测Businesses that properly plan out and configure a PIM solution are able to work more efficiently in delivering effective product content.

Eliminate hours of manual work – As new products are developed and distributed through more channels, teams can become overwhelmed with redundant data entry. A PIM solution eliminates a lot of this duplicate, manual work by ingesting data from upstream sources and then delivering it to other systems.

Reduce time to market – With teams working more efficiently, products can be delivered to the marketplace faster. And that means more days that products can be generating revenue.

Increase access to product information2020年欧洲杯预测 – Governance structures in PIM systems allow self-service access to product information. This helps reduce time on requests.

Automate workflows2020年欧洲杯预测 – Automated workflows notify users or transfer product data between systems to work more efficiently.

Deliver quality product content2020年欧洲杯预测 – A PIM system allows users to enrich product descriptions and associate digital assets to keep content coordinated and up-to-date. This content accuracy helps customers find, understand, and purchase products.

Optimize products for search2020年欧洲杯预测 – Search systems like Google and e-commerce sites rely on product descriptions and taxonomies to help users find what they are looking for. Preparing this data in one system helps ensure that products are ready to be found.

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PIM capabilities are coming to the Widen Collective

2020年欧洲杯预测Our teams have been hard at work adding PIM functionality to our enterprise DAM system so you can prepare and distribute your marketing copy, specs, and digital assets with the Widen Collective.