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2020年欧洲杯预测

7 Benefits of Digital Asset Management in 2020

by Molly Hamm, March 31, 2020

Quality content is a powerful market differentiator. It can help organizations resonate with consumers, strengthen their brand perception, and ultimately drive revenue.  It’s no wonder that demand for outstanding creative work — from photography and graphics to copy and video — is at an all-time high. Organizations seeking to bring velocity to their creative workflows are increasingly turning to digital asset management (DAM) solutions, to store, organize, and manage their content.

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Topics: DAM2020年欧洲杯预测

Explore Widen's New Digital Asset Management Trial Experience

by Nina Brakel-Schutt, March 16, 2020

 

Try before you buy with a test run of Widen’s digital asset management software

Your organization should feel confident about the investments it makes. After all, you wouldn’t buy a new car without taking it for a test drive, right? So you shouldn’t buy a new software solution without testing it either. A trial site (also referred to as a sandbox or guest pass) helps build that confidence by allowing buyers to experience software usability, features, and potential before making a purchase decision. 

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Topics: DAM

The Widen Brand Management Maturity Model: Your Path to Greater ROI

by Jake Athey, December 11, 2019

Whether you’ve been using the Widen Collective® for months or years, you might wonder: How are we doing?

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Topics: DAM, Brand management2020年欧洲杯预测

The Essential Guide to Visual Content Marketing

by Serai Schueller, October 2, 2019

2020年欧洲杯预测These days, you can do some pretty impressive things with content. However, you’re not the only one using content to win the attention and mindshare of consumers. Thanks to the success that content marketing has seen over the years, there’s a lot (and we mean a lot) of competition out there.

To break through the noise, you need to add some horsepower to your content marketing efforts by incorporating visual content. But, to do this effectively, you need to understand what visual content marketing is and how to create a winning strategy. 

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Topics: Featured, Content, Marketing, DAM2020年欧洲杯预测

Metadata Management: What Is It, and Why Do You Need It?

by Molly Hamm, August 26, 2019

In today’s modern workplace content creation is almost constant. New files like contracts, presentations, photography, and creative files are being added daily.

When these files are created, inherently, so is their metadata — or data about data. Metadata includes things like the document name, date, size, and creator. 

As a result, companies are awash with content and its related metadata. They need a system for keeping it all organized. That’s where metadata management comes in. 

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Topics: DAM

The Benefits of Cloud Digital Asset Management (DAM)

by Nate Holmes, August 14, 2019

Editor's note: This post was originally posted on May 13, 2011, and updated on October 26, 2018.

Back in 2011, referencing “the cloud” still felt fresh and cutting edge. At this point, the cloud seems to the be standard for collaboration, communication, project management, and many other business solutions. Digital asset management (DAM) is no exception.

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Topics: DAM

SaaS vs. Hosted vs. Hybrid vs. Open Source DAM: Which is Right for You?

by Serai Schueller, August 8, 2019

When it comes to digital asset management (DAM), there’s not a one-size-fits-all solution. Your business has different needs, workflows, priorities, budgets, and resources than your neighbor, so finding the best solution comes down to what is right for your organization.

Before getting too far in the evaluation process, take some time to understand what you need out of a DAM solution. Only then can you figure out which DAM delivery model will best help you achieve your goals.

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Topics: DAM

Media Asset Management: What Does it Really Mean?

by Courtney Roe, July 31, 2019

Media asset management (MAM) is sometimes used interchangeably with digital asset management (DAM). They both help manage assets, but are they really the same thing? Sort of…

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Topics: DAM, Video

Using Filenaming Conventions to Organize Your DAM

by Molly Hamm, June 24, 2019

The names of people, places, and things help us understand and navigate the world. The same holds true in digital environments, where descriptive names allow files to be easily understood, located, and retrieved.

Everything from file folder directories to collaborative work tools are more effective if their digital files have thoughtful and appropriate names. So it should come as no surprise that strong filenaming conventions also help maximize the power and efficiency of a digital asset management (DAM) platform.

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Topics: DAM

Two Powerful Integrations That Improve the Speed and Accuracy of Creative Workflows

by Molly Hamm, June 13, 2019

2020年欧洲杯预测Simpson Strong-Tie is one of the world's largest suppliers of structural building products. Their products include everything from fastening systems and structural connectors to software, and their Marketing department creates promotional material for all of them — both in print and online.

Producing and managing all of this imagery is an enormous job! Just ask Mark Hausler, who is one of their senior graphic designers. However, the recent addition of a digital asset management (DAM) platform with two powerful integrations — Adobe Creative Cloud and Hybris — has dramatically improved the speed and accuracy of their creative workflows.

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Topics: DAM, Integrations

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Widen Wins!

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Widen Named Software Company of the Year in SIIA CODiE Awards

 

2020 Connectivity Report

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Read this report to learn about the value of visual design in a connected marketing world.

 

Gain the competitive edge

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Read this guide to learn how to elevate your brand management to win with customer experience.

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