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2020年欧洲杯预测

Nina Brakel-Schutt

Hi there, I’m Nina Brakel-Schutt+. I’m the Business Development & Brand Strategist for Widen. My work with Widen began at the start of 2012 after spending the last 20 years working in brand strategy and integrated marketing communications on the agency side in Chicago, helping large and small companies strengthen and communicate their brands. For six years, I served as a Managing Partner of my own brand consulting firm, Identity 3.0. I’ve also been an adjunct professor of marketing at DePaul University. My client experience spans many industries with organizations like Allstate, Lund International, Aptar Group, WMS Gaming, General Electric, and Rush University.

Recent posts by Nina Brakel-Schutt:

Explore Widen's New Digital Asset Management Trial Experience

by Nina Brakel-Schutt, March 16, 2020

 

Try before you buy with a test run of Widen’s digital asset management software

Your organization should feel confident about the investments it makes. After all, you wouldn’t buy a new car without taking it for a test drive, right? So you shouldn’t buy a new software solution without testing it either. A trial site (also referred to as a sandbox or guest pass) helps build that confidence by allowing buyers to experience software usability, features, and potential before making a purchase decision. 

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Topics: DAM2020年欧洲杯预测

The Value of Visual Design in a Connected Marketing World

by Nina Brakel-Schutt, January 29, 2020


In Widen’s third annual Connectivity Report2020年欧洲杯预测, we explore how using quality visual design in marketing content can bring a human touch to the digital experiences we engage in everyday. 

Widen defines connectivity as the state of interdependence between people, objects, systems, and information. We look at visual design as the application of aesthetics that evoke an emotional response. 

Through surveys and interviews with over 300 global creative and marketing professionals, we’ve gleaned insights into how visual design can captivate audiences and power marketing connectivity — leading to a positive perception of products/services, team pride, and more traffic on core marketing channels like your website.

While words are critical to communication, visuals are the common ground that all humans understand, despite language differences. When visuals are designed in a way that beauty abounds, a problem is solved, or interpretations are made at lightning speed, then communication is accelerated.


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Topics: Creative, Marketing2020年欧洲杯预测

Brand Assets and How to Get the Most Out of Them

by Nina Brakel-Schutt, December 2, 2019

Your company’s brand is the culmination of every experience a person has with your organization. It tells the world who your company is, and what you do. It is a differentiator that identifies your products or services as distinct from others in your market. And it’s a compass for making business decisions. 

A range of elements — both tangible and intangible — contribute to a brand, including tone, voice, and visual design. And each of these elements are thoughtfully and strategically developed over time, using brand assets. 

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Topics: Brand management

A Beginner's Guide: What Is a Brand Manager?

by Nina Brakel-Schutt, November 5, 2019

Business environments today are tough. Things change fast. From a new competitor on the scene to shifting market conditions, technologies, and buyer dynamics, there’s a lot that’s simply out of our control. Because of this, organizations are putting more and more emphasis on the things they can control — like their brand. 

Brand management, once a practice reserved for the Coca-Colas and Nikes of the world, is now a commonplace practice for any organization looking to win the hearts, minds, and spend of their target audiences. And, just as you see with other business priorities, it helps to put a dedicated person like a brand manager in place to ensure it succeeds. 

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Topics: Marketing, Brand management

Brand Relaunch 101: Creating a Successful Brand Rollout Plan

by Nina Brakel-Schutt, September 4, 2019

For better or worse — but hopefully, for better — my fashion sense has evolved over time.  It’s changed with the times, my environment, and my purpose. 

2020年欧洲杯预测Your brand is exactly the same. No one gets their look and feel right on the first try. It’s an evolution influenced by many factors. Including company acquisitions, updates to an organization’s purpose statement, expansion into new locations, or just the march of time. You’re slowly acquiring the pieces that make you, you and the same is true of your brand. 

That’s why it’s important to be strategic in your approach to a brand relaunch. 

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Topics: Creative, Brand management

The Ultimate Guide to Writing a Creative Brief

by Nina Brakel-Schutt, June 19, 2019

Once you’ve decided on a new marketing campaign, you’ll be tempted to jump right in. Slow down! You’re missing an important first step: the creative brief. A creative brief is essential for getting all internal stakeholders on the same page before executing a project. All new creative endeavors should start with a brief, so use the tips in this guide to help you draft one that is clear, concise, and informative.

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Topics: Creative, Marketing2020年欧洲杯预测

Why Is Brand Management Important to Marketers?

by Nina Brakel-Schutt, February 5, 2019

Regardless of funding, revenues, or company size, one of the strongest differentiators an organization can have is its brand. But brand strength doesn't happen on its own. It's a competitive advantage that needs to be earned. It takes organizational self-reflection, focus, and discipline to create a brand that customers prefer over competitors. That’s why brand management is important. The brand must have rules placed around it to be easily upheld and presented appropriately. And it needs to be considerate to a quickly changing world with numerous cultural nuances.

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Topics: Brand management

Create a Brand Style Guide with This Ultimate Branding Checklist

by Nina Brakel-Schutt, December 7, 2018

As a marketer, you know first hand how important it is for your potential and existing customers to feel good about your brand. It creates expectations around the quality and value of your offering, and what it will feel like to use your product or service. Those expectations impact what your market buys.

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Topics: Brand management

4 Marketing Trends to Master With Digital Asset Management

by Nina Brakel-Schutt, December 4, 2018

Which trends are marketing-driven organizations focused on? Inquiring minds want to know! If you said artificial intelligence, actionable data, customer experience, and building the right technology mix, you’re spot on. Connecting digital asset management (DAM) to these trends needs to be a priority for all marketing teams who want to maximize content value, create deeper emotional connections with their audiences, and improve the overall customer experience.

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Topics: Marketing, DAM

How Varian Saved Thousands of Dollars by Monitoring Content Analytics

by Nina Brakel-Schutt, May 29, 2018

Sandra De Biasi is the project manager of digital assets and graphics at Varian, a Fortune 500 company and provider of radiation oncology treatment software and hardware.

At Varian, she manages their digital asset management system, which has played an integral role in managing the company’s brand assets during their recent corporate rebrand. Here’s her exciting story about how monitoring content analytics in their DAM system helped secure their valuable brand assets.

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Topics: Customer Stories, DAM, Content Strategy, Brand management2020年欧洲杯预测

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Widen Wins!

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2020年欧洲杯预测Widen Named Software Company of the Year in SIIA CODiE Awards

 

2020 Connectivity Report

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Read this report to learn about the value of visual design in a connected marketing world.

 

Gain the competitive edge

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Read this guide to learn how to elevate your brand management to win with customer experience.

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